For which of the following products or services is the seller most likely to use life-cycle value pricing?
A)lottery tickets
B)a hotel reservation
C)shampoo
D)a meal at a restaurant
E)a car

Question

Quizplus · Accepted Answer

The seller of a car is most likely to use life-cycle value pricing because the purchase of a car is a significant investment, and the seller wants to ensure that they are maximizing the value of the sale over the entire life cycle of the product. This means taking into account not only the initial purchase price but also the ongoing costs of maintenance, repairs, and potential future trade-ins or resale value. By using life-cycle value pricing, the seller can offer bundled packages that include warranties, maintenance plans, and other services that add value to the purchase and keep the customer coming back for future purchases.

For Which of the Following Products or Services Is the Seller