Which of the following statements is true about branding?
A)The first step in developing a brand identity is to focus on product features rather than customer benefits.
B)An internally focused business is best prepared to build a brand identity that would be meaningful to target customers.
C)A brand name provides customers with a way to quickly comprehend the brand's primary benefits.
D)A brand-encoding system refers to the measures taken to protect a brand name.
E)Functional names refer to brand names that are associated with an experience.

Question

Quizplus · Accepted Answer

A brand name is a way for customers to quickly understand a brand's primary benefits. A brand identity should focus on customer benefits rather than just product features. An externally focused business is better prepared to build a brand identity that would be meaningful to target customers. A brand-encoding system refers to the measures taken to protect a brand from being copied or imitated. Functional names refer to brand names that are descriptive of what a product or service does.

Which of the Following Statements Is True About Branding