A(n)________ strategy offers the customer the opportunity to purchase each of the items separately at a sale price or bundled with an additional level of savings.
A)pure product bundling
B)impure product bundling
C)mixed bundling
D)horizontal brand extension
E)vertical brand extension

Question

Quizplus · Accepted Answer

Mixed bundling involves offering customers the option to purchase items separately or bundled with additional savings. This strategy allows customers to have flexibility in their purchasing decisions, potentially increasing sales for the company. Pure product bundling involves selling items only as a bundle, while impure product bundling involves selling items separately with the option to purchase them as a bundle at a discounted price. Horizontal and vertical brand extensions refer to expanding a brand's product line in a different category or distribution channel, respectively.

A(n)________ Strategy Offers the Customer the Opportunity to Purchase Each