OrganicMeals Inc.is an American firm that manufactures frozen,vegetarian burgers made from organic ingredients under the brand name VegDelite.The firm markets a core product,the Chipotle Veg Burger,under the VegDelite brand.After success of its core product,the firm adds other burgers under the VegDelite brand,such as the Crunchy Garden burger,the Vegan Special burger,and the Spicy Trip burger.In this example,OrganicMeals Inc.uses which of the following strategies?

Question

Quizplus · Accepted Answer

OrganicMeals Inc. uses a vertical brand-line extension strategy by adding other burgers under the VegDelite brand, such as the Crunchy Garden burger, the Vegan Special burger, and the Spicy Trip burger.