Frosty Inc.is an American firm that manufactures and markets a line of ice creams under the brand name Frosty Delight.Together with Magic Bakes,a popular brand of baking mixes and canned frostings,the firm introduces a line of Frosty Magic Bakes,a line of ice cream cake mixes.The new product line,Frosty Magic Bakes,uses the logos of both Frosty Delight and Magic Bakes.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of cobranding, where two separate brands come together to market a new product line. The use of both logos on the packaging indicates the collaboration between the two brands.