A(n)________ strategy involves the sale of two or more products at an overall price that is lower than the total price that a customer would pay to purchase the products separately.
A)pure product bundling
B)impure product bundling
C)cobranding
D)horizontal brand extension
E)vertical brand extension

Question

Quizplus · Accepted Answer

Pure product bundling is the strategy where multiple products are sold together at a price lower than the sum of their individual prices.

A(n)________ Strategy Involves the Sale of Two or More Products