Which of the following is true about pure product bundling strategy?
A)It is shown to be more profitable than mixed bundling strategies.
B)It takes advantage of the potential synergy of two brands that share a common market space.
C)It involves entering new product-markets.
D)It creates a base from which to introduce line extensions that enhance market penetration at a lower cost.
E)It involves the sale of two or more products at an overall price that is cheaper than purchasing the products separately.

Question

Quizplus · Accepted Answer

Pure product bundling involves selling multiple products together at a lower price than if they were purchased separately, offering a cost advantage to consumers.

Which of the Following Is True About Pure Product Bundling