Brand equity is equal to ________.
A)total brand assets minus total brand liabilities
B)total brand assets divided by total brand liabilities
C)total company assets minus total company liabilities
D)total company assets divided by total company liabilities
E)total company liabilities minus total brand liabilities

Question

Quizplus · Accepted Answer

Brand equity represents the value that a brand adds to a product or service. It is calculated by subtracting the total brand liabilities (such as negative brand perceptions or associations) from the total brand assets (such as brand awareness, loyalty, and perceived quality). Therefore, option A is the correct choice as it represents this formula.

Brand Equity Is Equal to ________