The more similar two competitors are from a customer perspective,the more likely customers are to switch from one to the other.

Question

Quizplus · Accepted Answer

This statement is true as customers are more likely to switch between two competitors who provide similar products or services. If one competitor offers a better deal or better customer experience, customers are more inclined to switch to that competitor. This is especially true in highly competitive markets.

The More Similar Two Competitors Are from a Customer Perspective,the