Which of the following is true of businesses with negative customer value?
A)They produce higher levels of pre-tax return on investment.
B)They tend to gain market share.
C)Their performance benefits exceed the cost of purchase.
D)Their value propositions are average.
E)They have great difficulty in retaining customers.

Question

Quizplus · Accepted Answer

Businesses with negative customer value struggle to retain customers because their products or services do not meet the needs or expectations of their customers. As a result, customers are more likely to switch to competitors that offer better value.

Which of the Following Is True of Businesses with Negative