Which of the following is true regarding an oblique strategy?
A)It is based on extensive competitor knowledge but little or no customer knowledge.
B)It leverages a knowledge advantage with respect to customers and competitors.
C)It involves making a direct attack on a competitor's position.
D)It is an overreaction to competitor moves due to limited customer knowledge.
E)It is an overreaction to customer demands due to limited customer knowledge.

Question

Quizplus · Accepted Answer

An oblique strategy leverages a knowledge advantage with respect to customers and competitors, which means it involves having a deep understanding of both customer and competitor behaviors and using that knowledge to gain a competitive advantage rather than making a direct attack on a competitor's position. Options A, C, D, and E are not true regarding an oblique strategy.

Which of the Following Is True Regarding an Oblique Strategy