Without specifying the criteria for evaluating competing products,customers are asked to rate the degree to which they can differentiate two competing products.This technique of capturing customers' views about competing products or services is called ________.
A)the rotational axis analysis
B)perceptual mapping
C)the emphatic method
D)benchmarking
E)product positioning

Question

Quizplus · Accepted Answer

The technique described in the question is known as Perceptual Mapping, where customers are asked to rate their perception or differentiation of two competing products without any predefined criteria. Perceptual mapping helps to understand the customer's perception and preferences towards different brands or products.

Without Specifying the Criteria for Evaluating Competing Products,customers Are Asked