MINI-CASE
Sparks Inc. ,a firm that manufacturers low voltage halogen lamps,currently has a 40% share of a 1 million unit market.The firm has extensive customer knowledge,as well as extensive competitor knowledge.The three largest competitors of Sparks Inc.have market shares of 5%,10%,and 15%,respectively.
-Mini-Case Question.The current relative market share of Sparks Inc.is ________.

Question

Quizplus · Accepted Answer

To calculate relative market share, we divide the company's market share by the market share of the largest competitor. 
In this case, the largest competitor has a market share of 15%. 
Relative market share of Sparks Inc. = 40% / 15% = 2.67 
So, the current relative market share of Sparks Inc. is 133.3. Therefore, the correct answer is B.

MINI-CASE Sparks Inc. ,A Firm That Manufacturers Low Voltage Halogen Lamps,currently