Customers in which of the following subsets of consumers take product usage beyond its intended capability,and act as co-inventors?
A)captive customers
B)prosumers
C)mainstream customers
D)spinners
E)laggards

Question

Quizplus · Accepted Answer

Prosumers are customers who not only consume the product but also take product usage beyond its intended capability and act as co-inventors. They are proactive in suggesting improvements and modifications for the product. Captive customers are loyal customers who stick to one particular brand, mainstream customers are the typical average customers, laggards are the last group to adopt a new product, and spinners is not a commonly used term in the context of consumer behavior.

Customers in Which of the Following Subsets of Consumers Take