Which of the following statements is true about prosumers?
A)They are employees who test a product before it is released in the market.
B)They are employees who interact with customers to gather information about product preferences.
C)The are the first users of a new product.
D)They are advanced users who do not always represent the needs of an overall target market.
E)They are consumers who purchase a product only when there are some discounts.

Question

Quizplus · Accepted Answer

Prosumers are advanced users who go beyond the traditional role of being consumers and also provide feedback to companies to improve products. However, their needs and preferences may not always align with the overall target market, so companies need to be careful when considering their input. The other options are not accurate descriptions of prosumers.

Which of the Following Statements Is True About Prosumers