Which of the following statements is true about reverse innovation?
A)It involves learning what customers want but cannot get from existing products.
B)It refers to a new product that fails to address customers' needs.
C)It refers to gradual product improvements that come from technological developments.
D)It starts by encouraging intrapreneurs.
E)It refers to innovative ideas generated by employees within an organization.

Question

Quizplus · Accepted Answer

Reverse innovation involves learning what customers want but cannot get from existing products. It is about bringing products and services developed for emerging markets back to developed markets, rather than the other way around.

Which of the Following Statements Is True About Reverse Innovation