Customers can create a set of preference curve,by examining how customers make trade-offs when choosing among various combinations of price and benefits,using ________.
A)conjoint analysis
B)regression analysis
C)an empathic design
D)a focus group
E)the relative performance index

Question

Quizplus · Accepted Answer

Conjoint analysis is a widely used method for understanding customer preferences and trade-offs. It allows the customers to evaluate and choose among various combinations of price and benefits. Conjoint analysis is an effective technique for creating a set of preference curve. Hence, A) is the best choice for the given question.

Customers Can Create a Set of Preference Curve,by Examining How