During the ________ stage of reverse innovation,a firm must communicate and deliver a value proposition that is built around the unique customer benefits of the product.
A)developing
B)listening
C)choosing
D)launching
E)identifying

Question

Quizplus · Accepted Answer

During the launching stage, the firm presents its product to the market and communicates the unique value proposition to its customers. This is the stage where the firm must effectively deliver and promote the benefits of the product to its target audience.

During the ________ Stage of Reverse Innovation,a Firm Must Communicate