Perceived customer value is determined by ________.
A)subtracting relative cost of purchase from relative performance
B)adding performance to enhancement value
C)dividing product performance by average performance
D)dividing product performance by the number of customers
E)comparing the price-performance matrix entries

Question

Quizplus · Accepted Answer

Perceived customer value is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. It is determined by subtracting the relative cost of the offering from the perceived benefits or relative performance.

Perceived Customer Value Is Determined by ________