Maher and Russell Inc.is a firm that manufactures home alarm systems Maher and Russell Inc.has an overall perceived performance score of 85.This indicates that Maher and Russell home alarm systems ________.
A)have a relative advantage of 85% due to the brand reputation
B)have a relative market share of 15%
C)have a relative cost of purchase index of 85
D)are 15 percent behind the competition
E)are 85% above the average relative performance

Question

Quizplus · Accepted Answer

The perceived performance score of 85 suggests that Maher and Russell's home alarm systems are 15% behind the competition, assuming the score is out of 100.