One disadvantage of the market share index is that it does not identify important sources of lost market share opportunity.
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Q3: One key benefit provided by a broad
Q4: The annual NMCs grow and eventually peak
Q5: Adding the market development index and share
Q6: A broad market definition includes all potential
Q7: A market definition that is limited to
Q9: The more similar one market is to
Q10: New product-market penetration is determined by customer
Q11: The ratio of total sales to current
Q12: A narrow market definition,one adopted by design,is
Q13: Three fundamental forces that capture the shape
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