MINI-CASE
Ace Motors recently introduced a hybrid automobile named Opus.Since its introduction,this offering has achieved a 1.2% market share in this market.Ace Motors has conducted research in an effort to assess its opportunity for market share development.The table below indicates consumers' current response at each step along the share performance path for Ace Motors' Opus hybrid automobile as well as the potential performance for each of the share performance metrics:

-Mini-Case Question.Calculate the share performance gap between the actual and desired customer response.

Question

MINI-CASE
Ace Motors recently introduced a hybrid automobile named Opus.Since its introduction,this offering has achieved a 1.2% market share in this market.Ace Motors has conducted research in an effort to assess its opportunity for market share development.The table below indicates consumers' current response at each step along the share performance path for Ace Motors' Opus hybrid automobile as well as the potential performance for each of the share performance metrics:
 
-Mini-Case Question.Calculate the share performance gap between the actual and desired customer response.

Quizplus · Accepted Answer

The share performance gap is calculated by subtracting the actual customer response rate from the desired customer response rate. If the actual response rate is lower than the desired rate, the result will be negative, indicating a gap or shortfall in performance. Without specific numbers provided in the question, the exact calculation process can't be detailed, but a -14% indicates that the actual performance was 14% below the desired outcome.

MINI-CASE Ace Motors Recently Introduced a Hybrid Automobile Named Opus.Since Its