The net marketing contribution metric enables a company to measure the profit impact of a marketing strategy.

Name: The net marketing contribution metric enables a company to measure the profit impact of a marketing strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The net marketing contribution metric subtracts the variable marketing expenses from the revenue generated by the marketing strategy to determine the profit impact. This allows a company to evaluate the effectiveness of their marketing efforts and adjust strategies as needed.

The Net Marketing Contribution Metric Enables a Company to Measure