Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?
A)gross profit
B)customer retention
C)sales-to-assets ratio
D)accounts receivable
E)earnings per share

Question

Quizplus · Accepted Answer

Customer retention is a marketing performance metric that measures a company's ability to keep its customers over a certain period of time. Gross profit, sales-to-assets ratio, accounts receivable, and earnings per share are all financial performance metrics that measure a company's profitability, efficiency, and liquidity.

Which of the Following Is Considered to Be a Marketing