Marketing return on investment equals ________.

Name: Marketing return on investment equals ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The formula for marketing ROI is net marketing contribution divided by marketing and sales expenses, multiplied by 100%. Net marketing contribution is the revenue from marketing activities minus the direct expenses incurred from those activities. This formula provides a better understanding of the profitability of marketing activities by analyzing the costs associated with those activities.

Marketing Return on Investment Equals ________