Backward-looking marketing performance metrics ________.
A)are leading indicators of a business's future performance
B)include in-process measures of customer thinking and attitudes
C)include the metrics that measure market share,customer retention,and revenue per customer
D)involve using uniform benchmarks across all industries
E)are more advanced product-market metrics for companies that are dealing with pricing issues

Question

Quizplus · Accepted Answer

Backward-looking marketing performance metrics include metrics such as market share, customer retention and revenue per customer, which reflect past performance and do not necessarily indicate future performance. Option A is incorrect because backward-looking metrics are not leading indicators; they are historical in nature. Option B is incorrect because in-process measures focus on ongoing performance and not necessarily past performance. Option D is incorrect because benchmarks are not uniform across industries. Option E is incorrect because advanced product-market metrics are not specifically related to pricing issues.

Backward-Looking Marketing Performance Metrics ________