Which of the following terms is used to describe the success of many Japanese marketing plans because of the Japanese management's ability to adapt when a marketing plan is not working and to stick with the plan?
A)vertical integration
B)adaptive persistence
C)horizontal integration
D)decentralization
E)standardization

Question

Quizplus · Accepted Answer

The term used to describe the success of many Japanese marketing plans because of the Japanese management's ability to adapt when a marketing plan is not working and to stick with the plan is adaptive persistence. This approach allows companies to adjust their strategies as needed while still maintaining a clear focus on their long-term objectives.

Which of the Following Terms Is Used to Describe the Success