The fundamental marketing profitability metric for planning purposes is the ________ equation.
A)gross profit
B)market share
C)market demand
D)net marketing contribution
E)variable unit cost

Question

Quizplus · Accepted Answer

The net marketing contribution equation takes into account the revenue generated by a product, minus the variable costs associated with producing and marketing that product, to determine the actual profitability of a marketing initiative. This allows companies to make informed decisions about which products or initiatives to invest in based on their potential profitability.

The Fundamental Marketing Profitability Metric for Planning Purposes Is the ________