A marketing and sales budget that specifies each marketing task and the amount needed to accomplish
it is called a bottom-up marketing and sales budget.

Question

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A bottom-up marketing and sales budget typically involves breaking down each marketing task and estimating the cost associated with each task. This approach helps ensure that each task is accounted for and that the budget is based on realistic estimates of the resources needed to accomplish each task.

A Marketing and Sales Budget That Specifies Each Marketing Task