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ABL IncIs a Large Consumer Goods Company That Recently Released Some

Question 14

Multiple Choice

ABL Inc.is a large consumer goods company that recently released some new shower gels in the market.Two of the most touted shower gels in this new line of products failed in the market,while the range of shower gels designed for adolescents called "Rebel" did very well in the market.Which of the following benefits would accrue to ABL Inc.from the success of "Rebel" in the market?


A) reduced barriers of entry
B) increased cost-efficiency
C) reduced need for quality controls
D) reduced customer retention rates
E) increased break-even sales figures

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