With an open system,marketing planners should act as facilitators in the planning process rather than as developers of a market plan.
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Q5: Which of the following statements is true
Q6: ABL Inc.is a large consumer goods company
Q7: The company's customer value index is the
Q8: The primary purpose of a strategic market
Q9: A selective investment strategy,which invests in customers
Q11: After a business goes beyond the break-even
Q12: The focus on a well-defined target market
Q13: In developing a performance plan,a business first
Q14: ABL Inc.is a large consumer goods company
Q15: Marketing plans need to be highly formalized
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