Which of the following steps involves a plan being proposed with respect to profitability and market share objectives for a specified planning horizon?

Question

Quizplus · Accepted Answer

The step that involves proposing a plan with respect to profitability and market share objectives for a specified planning horizon is the strategic market plan. This plan outlines the overall strategic direction of the organization and includes long-term goals, target markets, and strategies for achieving those goals. The other options listed (marketing budget, situation analysis, SWOT analysis, and revenue plan) are all components or factors that may be considered within the development of the strategic market plan.

Which of the Following Steps Involves a Plan Being Proposed