In which step of the process of building a marketing plan is a thorough examination of market forces,competitive position,and current performance undertaken?

Question

Quizplus · Accepted Answer

The step where a thorough examination of market forces, competitive position, and current performance is undertaken is known as the situation analysis. This step is essential for identifying opportunities and challenges in the market, determining the company's strengths and weaknesses, and identifying the target market. Therefore, the best choice is B, the situation analysis.

In Which Step of the Process of Building a Marketing