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Which of the Following Statements Is True with Regard to the Strategic

Question 24

Multiple Choice

Which of the following statements is true with regard to the strategic market plan?


A) A strategic market plan is the second step of the situation analysis level of market planning.
B) A strategic market plan uses only past performance as a frame of reference.
C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step.
D) A strategic market planning portfolio represents the competitiveness attractiveness of the company.
E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.

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