MINI-CASE
VitaMind manufactures a line of vitamins and supplements,and distributes them through retail health food and organic grocery stores.While this young company is currently realizing profits,the owners want to plan for future growth and are beginning the formal market planning process.
-Mini-Case Question.In which of the following steps of the market planning process will VitaMind need to conduct a thorough examination of market forces,competitive position,and current performance?
A) situation analysis
B) revenue planning
C) performance gap
D) marketing mix strategy
E) performance review
Correct Answer:
Verified
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