MINI-CASE
VitaMind manufactures a line of vitamins and supplements,and distributes them through retail health food and organic grocery stores.While this young company is currently realizing profits,the owners want to plan for future growth and are beginning the formal market planning process.
-Mini-Case Question.Based on information from their analysis,VitaMind determined that there is an opportunity to expand distribution of its line of products into mass merchandisers.In which of the following steps of the market planning process will specific details regarding VitaMind's proposed channel strategy be specified?
A) situation analysis
B) SWOT analysis
C) revenue plan
D) marketing strategy
E) performance review
Correct Answer:
Verified
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VitaMind manufactures a line of vitamins and
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VitaMind manufactures a line of vitamins and
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