The first step in optimizing net marketing contribution is to focus on optimal management of price-volume rather than margin-volume.

Question

Quizplus · Accepted Answer

The first step in optimizing net marketing contribution often involves focusing on margin-volume optimization rather than solely on price-volume, as it's crucial to understand how different levels of output affect both the costs and the revenues, thereby impacting the margins.

The First Step in Optimizing Net Marketing Contribution Is to Focus