A firm plans to use a defensive core strategy of protect position,with the strategic objective of maintaining profits.Which of the following strategies is the firm most likely to implement as a part of its core strategy?
A)build customer retention
B)enter new related markets
C)harvest for cash flow
D)divest for cash flow
E)develop new markets

Question

Quizplus · Accepted Answer

Building customer retention is a strategy that focuses on keeping existing customers satisfied and engaged with the company's products or services, which aligns with the objective of maintaining profits under a defensive core strategy of protecting position.

A Firm Plans to Use a Defensive Core Strategy of Protect