Which of the following statements is true?
A)The average profiles for profitable high-share and profitable low-share businesses are almost identical.
B)A low-share business with above-average customer value is more profitable than a high-share business with below-average customer value.
C)A low-share niche business's prices are slightly above the average relative price index of 100.
D)Profitable low-share niche businesses tend to have a wide product breadth.
E)Profitable low-share niche businesses tend to spend more on advertising relative to the competition.

Question

Quizplus · Accepted Answer

This statement is supported by research conducted by the authors of the article. They found that a low-share business with above-average customer value is more profitable than a high-share business with below-average customer value. The other statements are not supported by the article or are contradicted by the research.

Which of the Following Statements Is True