Customer value equals ________.
A)relative benefits divided by number of customers
B)relative price divided by number of customers
C)relative price plus relative benefits
D)relative benefits minus relative price
E)relative price minus relative benefits

Question

Quizplus · Accepted Answer

Customer value can be calculated as the relative benefits a customer receives from a product or service minus the price the customer pays for it. This equation helps to determine how much value a customer perceives in a product or service and whether it is worth the cost. Therefore, the formula for customer value is: Customer value = Relative benefits - Relative price.

Customer Value Equals ________