Which of the following formulas is used to calculate the net marketing contribution?
A)Acquisition Costs + Retention Costs
B)Volume (units)+ Margin per Unit
C)Price + Variable Cost
D)Gross Profit - Marketing and Sales Expenses
E)Price - Variable Cost

Question

Quizplus · Accepted Answer

Net marketing contribution is calculated by subtracting the marketing and sales expenses from the gross profit. Therefore, the correct formula is Gross Profit - Marketing and Sales Expenses, which is option D.

Which of the Following Formulas Is Used to Calculate the Net