Helen has determined that along the share-development path,her business should perform at a 80% level of product awareness,50% in product preference,80% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Helen's actual market share is equal to 9%.What is the approximate share development index (SDI) for Helen's business?
A) 20
B) 37
C) 45
D) 50
E) 74
Correct Answer:
Verified
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