Kate has determined that along the share-development path,her business should perform at a 85% level of product awareness,75% in product preference,60% in intentions to purchase,90% in product availability,and 70% in rate of purchase.Kate's share development index is 50.What is the market share index for Kate's business?
A)12%
B)6%
C)18%
D)22%
E)28%

Question

Quizplus · Accepted Answer

The market share index is calculated by multiplying the share development index by the product awareness percentage. In this case, the share development index is 50 and the product awareness percentage is 85%, so the market share index is 50 * 0.85 = 42.5.

Kate Has Determined That Along the Share-Development Path,her Business Should