Ridgewell Inc

Ridgewell Inc.was a pioneer in the cleaning equipment market and sold their products exclusively through a direct marketing approach.However,after extensive market research,the firm realized that the majority of sales in this market occurred in retail stores.To improve its performance,Ridgewell Inc.began selling through specialty cleaning equipment retailers as well as multiple mass market cleaning equipment stores.Which of the following offensive strategies does this represent?

A) entering related new market segments
B) building marketing advantage
C) harvesting for cash flow
D) divesting for cash flow
E) lowering costs