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Aster IncIs an American Firm That Manufactures Motorcycles Under the Brand

Question 51

Multiple Choice

Aster Inc.is an American firm that manufactures motorcycles under the brand name AsterBikes.The firm conducts a market research to identify alternative sources of sales growth by leveraging its core competencies and competitive advantages.Based on its market research and analysis,the firm decides to enter the automobile industry,and introduces a line of Aster ComfortCars.In this example,Aster Inc.is using which of the following offensive strategies?


A) enter unrelated new markets
B) develop new markets
C) harvest for cash flow
D) divest for cash flow
E) enter related new markets

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