Gross rating points (GRPs)is a measure of advertising efficiency which is equal to reach divided by frequency.
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Q12: Push communications are directed at channel intermediaries.
Q13: Heavy-up message frequency involves the use of
Q14: Insufficient message frequency and poor ad copy
Q15: A "concentrated frequency" strategy would be appropriate
Q16: Ad copy can best attract customers when
Q18: Which of the following is a performance
Q19: Consumer response to advertising costs is measured
Q20: The objectives of a pull marketing communication
Q21: Which of the following is true about
Q22: Calculate the target market reach of a
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