Which of the following is a performance metric used to measure brand-image communications?

Question

Quizplus · Accepted Answer

High ad and brand recall is a performance metric used to measure brand-image communications as it shows the effectiveness of the communication in creating a strong association between the brand and the message conveyed. High recall of key content and response to requested action are more specific to direct response campaigns and not necessarily indicative of brand-image communication success. High rate of purchase and low ownership costs are more related to sales and financial metrics.

Which of the Following Is a Performance Metric Used to Measure