A market-based management business gives its dissatisfied customers as much attention as its "very satisfied" customers.
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Q1: The higher the rate of customer retention,the
Q2: A market-based management system views customers as
Q4: The major benefit of a strong customer
Q5: A business with a short-term perspective lacks
Q6: The marketing cost of retaining customers is
Q7: A business that has a 75 percent
Q8: Measures of market performance,such as sales and
Q9: Unrestrained customer acquisition can result in a
Q10: The customer loyalty index (CLI)is a function
Q11: In a customer-focused business,_.
A)the senior management sets
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