Sally always purchases groceries at Dillard's Department store.Every time she visits the store,she spends exorbitant amounts on various items.Sally seldom recommends Dillard's Department store to her friends and acquaintances.The marketing manager at Dillard's calculates that she has a loyalty index of 50,and an average lifetime value.To Dillard's,Sally is a(n)________ customer.

Question

Quizplus · Accepted Answer

Repeat customers are those who return to a business to make purchases over time. Sally's consistent patronage of Dillard's Department Store, despite not recommending it to others, classifies her as a repeat customer.

Sally Always Purchases Groceries at Dillard's Department Store