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Simmons Inc

Question 51

Multiple Choice

Simmons Inc.is an American firm that manufactures and distributes a line luxury furniture under the brand name Elegant Living.The firm measures the loyalty levels of its customers and classifies them into the different groups based on their loyalty index.Which of the following customers are most likely to be classified as spinners by Simmons Inc.?


A) Customers who have a loyalty score between 50 to 69.
B) Customers who purchase an Elegant Living furniture one time because of an attractive discount.
C) Customers who are first-time buyers.
D) Customers who are likely to recommend Elegant Living furniture to potential buyers.
E) Customers who buy a lot of Elegant Living products as well as products from other furniture brands.

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